The Big Give Christmas Challenge: One Donation, DOUBLE the Impact.
Help us help homeless residents at AMAT UK by funding the future of the Alive & Singing choir through THE BIG GIVE CHRISTMAS CHALLENGE. From midday on 1st December until midday on 8th December, any donations made to us via The Big Give will be matched, meaning your generous gift goes even further towards helping us continue our work.
WHAT IS THE BIG GIVE CHRISTMAS CHALLENGE?
The Big Give is the UK’s #1 match funding platform. They specialise in bringing individuals, charities and philanthropists together to multiply their impact helping organisations such as ours. Every December for seven days it offers supporters, like you, of participating charities, like us, the opportunity to have your donation doubled.
WHY DO WE NEED YOUR HELP?
Homeless individuals at Chatham-based charity AMAT UK have, like wider society, had an unforeseeably tough year. The impact of COVID-19 has meant severe disruption to AMAT’s services, with one knock-on effect of repeated lockdowns being that in-person activities and group meetings are forbidden. It’s a proven fact that homelessness creates social isolation, profound loneliness and boredom, so the residents’ activities are vital for addressing directly related issues such as low self-esteem, lack of self-confidence, no sense of self-worth, or ability to connect with others. With Kent remaining in Tier 3 until further notice, we must continue to provide support to those that need it most.
We need your help to maintain one of our most popular and rewarding initiatives that aims to address these issues; the Alive & Singing choir.
Donated funds will be used to facilitate the continuation of AMAT’s choir throughout 2021, via:
- Weekly choir practise with a music professional
- Weekly ‘Desert Island Disc’ workshops where residents explore musical appreciation and its emotional connections
- An increase in regular performances to locals, friends & families
What makes continuing the Alive & Singing Choir initiative so important? Firstly, it is well known that music is therapeutic for trauma-related problems. Both singing in the choir and attending music workshops help to reduce loneliness, improve self-esteem and increase confidence of residents. The performances create excitement and provides something to look forward to, which has been greatly lacking this year due to the pandemic. A recent survey of choir members revealed:
- 100% feel participating in the choir has made a positive impact on their life
- 100% said being part of the group gave them something to look forward to
- 100% said it made them feel like they had achieved something
- 90% said being a part of recording an album gave them an experience they never thought they would have
- 82% would feel sad / depressed / disappointed if rehearsals stopped
“I’ve had the privilege of leading the Alive & Singing choir since Christmas 2016. It is, without a doubt, my favourite part of my working week. It has been a real joy to see residents and staff work together and grow in confidence and self-esteem. 2020 has presented huge challenges for everyone – but has also highlighted to me how important it is to spend time with the people that make your soul sing, and although Alive & and Singing members have managed to continue meeting virtually – we can’t wait until we are able to continue building on our success of the last three years and perform together again.”
– Cat, Alive & Singing Choirmaster
HOW CAN YOU MAKE A DIFFERENCE?
Every contribution is important, however big or small.
Please donate via the official Big Give campaign page HERE
**Donations open 12:00 PM, Tuesday 1st December and close 12:00 PM, Tuesday 8th December 2020**
In addition, you can exclusively pre-order the first Alive & Singing original album ‘A Place To Call My Own’ during this week, ahead of the official launch in January 2021.
This excellent Christmas gift is £10 +P&P and can be ordered by clicking the button below.
Thank you for your support this Christmas!